Develop Community Presence through Branding & Structure
Objective 1 | Increase number in community aware of the make health happen “brand”
Develop promotional materials (decals, recipe cards, tag lines, introductory paragraphs) by fall 2019
Identify community partners willing to display promotional materials and distribute by Spring 2020
Post weekly on Facebook promoting partner activities/healthy living
Ensure partners are tagging MHH in related social media posts
Finalize and print Food Pantry Pocket Guide by January of 2020 and distribute community wide with focus on housing and community based centers
Host a table at community events using branded table cloth and tent
Maintain a consistent presence in the Monitor through bi-monthly ads
Host annual spring Poster Contest with American Heart Association and increase participation by 5% annually through increased promotion
Develop a promotional campaign of video clips of health happening within the community in spring 2020
If funding is acquired, create MHH Billboard
Objective 2 | develop more formalized structure allowing for leveraging grant funding, allow for informal participation by summer 2020
Steering Committee Develop parameters for defining official partners “membership” by fall of 2019
Steering Committee Finalize By-Laws and structure by fall of 2019
Develop tangible list of activities that can be supported without funding and list of projects/activities with funding
Pursue 501c3 Federal Status
Identify agencies to collaborate to apply for USDA Community Food Projects (CFP) Competitive Grants Program or Planning Project Grant
future objectives
Increase school breakfast participation and awareness of breakfast after the bell
Develop Make Health Happen Designated Churches
Increase number of Food Pantries offering and promoting healthy fresh foods
Identify opportunities for urban agriculture and promotion of growing food. Promote policies that support such land use.